Goldwell Elumen Play Semi Permanent Hair Color 4 oz - Orange

EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.
A different direct dye system with stunningly different result.

Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle. 

Direct dye designed to fade on top up to 100%. Lasts up to 10-15 washes*

Provides outstanding color shine and brilliance.

Boosts the health of the hair to make the hair look like it’s glowing. 

8 out of 10 stylists perceive an improved hair structure.

83% rate the shine better than a leading competitor.

How to use

1. Mix, apply & time:

• Mix Elumen Play hair color in any color mixing bowl.
• Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results.
• Process for 30min without heat or 20min with heat

2. Rinse, shampoo, care.

• When it’s time, rinse completely without emulsifying.
• Follow with Elumen shampoo.

Finish with your favourite Elumen conditioner.

HD MAX Technology

A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.

Shine & Care Technology

Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).